Case study · Transmission components / Industry & Agriculture Machinery Parts
From invisible to page 1, without buying a single ad.
How we rebuilt a 1000+page export site and ranked it for the commercial keywords its overseas buyers were actually searching.
pages rebuilt
keywords on page 1
to first qualified inquiries
The challenge
A precision transmission components manufacturer relied almost entirely on a B2B marketplace for overseas leads. Their own English site existed but was slow, thin, and effectively invisible in search — buyers couldn't find it, and the ones who landed didn't trust the translated copy enough to send an inquiry.
The approach
One studio, three coordinated workstreams running in parallel:
Rebuild
A fast, crawlable site on HTML5 + Tailwind, restructured around product categories the way buyers search them — with specification tables and application content on every product page.
Rewrite
Every page rewritten in buyer-grade English for procurement engineers — clear specs, real use cases, and the trust signals that move a buyer from browsing to inquiring.
Rank
Technical SEO across all 1000+ pages, on-page optimization mapped to commercial keywords, and an E-E-A-T content layer that demonstrated genuine manufacturing expertise — exactly what Google rewards.
The results
Within six months, the site ranked on page 1 for over 100+ commercial keywords and began producing qualified inquiries directly — buyers who arrived through search, not through a marketplace bid. The traffic kept compounding after launch, the way organic rankings do once they hold.
"For the first time, buyers are finding us instead of us paying to be found. The inquiries are better, and they're ours."
— Bob, TONGLU INC.
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